Leading U.S. Newspaper to Offer new Section of Kindness
“Kindness: New Ways we Give and Volunteer” is the latest category in USA Today‘’s commitment to cause-driven content. Curated by Christie Garten, the online community illustrates how acts of kindness and calls for social change are impacting society and offering individuals new ways to contribute. The section will outline steps that individuals are taking to make the world a better place and fresh new approaches to philanthropy.
Including a search engine powered by good2gether, the section will include ongoing coverage of local charities, volunteering, innovations in technology toward a good cause, and all forms of positive involvement. Found at kindness.usatoday.com, the site utilizes all of the social networking tools that USA Today uses in their original format including forums, blogs, commenting, contacting authors directly, and messaging other users. The community based program will let users connect and learn from other readers about how to make a positive impact. USA Today is the country’s leading newspaper, and the focus on positive contact and coverage is sure to make a difference.
Ten advocacy and non-profit organizations have already signed up as supporters of the section including PGA Tour Charities, Ronald McDonald House of Charities, H&R Block, and Samsung; a full list can be found at sharing.usatoday.com. With an average daily circulation of 2.3 million, USA Today and an award winning website, the message of kindness of strangers and love will undoubtedly reach a large number of readers. The first issue includes an essay written by House star Olivia Wilde about what it means to give back, an article of how social media sites are being used to attract people to charitable contributions, and how individuals are serving in their community.
Tags: Acts of Kindness, News, USA Today
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